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From my blog posts on goal setting for leaders.
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Management by Objectives? Or Leading with Goals?
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Spoiling Good Goals with Bad Metrics
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The Veteran’s Health Administration exists to give the best possible medical care to America’s military veterans. One way to do this is to set goals for standards of care. But the VHA’s good goals were spoiled with bad metrics. According to the Washington Post:
The agency has made it a goal to schedule appointments for veterans seeking medical care within 30 days. But the interim IG report found that in the 226-case sample, the average wait for a veteran seeking a first appointment was 115 days, a period officials allegedly tried to hide by placing veterans on “secret lists” until an appointment could be found in the appropriate time frame.
“We are finding that inappropriate scheduling practices are a systemic problem nationwide,” the report stated. “We have identified multiple types of scheduling practices not in compliance with VHA [Veterans Health Administration] policy.”
The goal to schedule timely appointments was important to the VHA’s mission. It was specific, measurable and time-bound. Yet, the behavior it triggered was not better healthcare for veterans. Instead, multiple leaders and employees at multiple VHA sites cheated the system by distorting the metrics. Why? And, what can leaders do to avoid making a similar mess of their good goals?
Goals done right can elevate the performance of your team. Recently, I proposed a recipe for leaders to make goals more effective:
Set SMART goals. Smart goals are specific, measurable, actionable, realistic and time-bound. Part of being realistic is making sure none of your employees have too many goals.
Coordinate goals. Use management by objectives to ensure goals are coordinated between people and organizations.
Provide metrics. Create goal-specific metrics to further shape and refine behavior.
Avoid goal blindness. Goals can focus attention and energy too much, causing people to miss other important issues. Use principled leadership, shift your focus periodically and resource goals properly to avoid goal-induced blindness.
If your take steps to avoid goal blindness, and you help your team create goals that are SMART, coordinated and backed by metrics, what could go wrong?
Forgetting the yeast will waste a batch of bread, and skipping the sugar will ruin a pitcher of lemonade. The VHA scheduling goal seems to have been missing a few ingredients. The goal was specific, measurable and time-bound, but was it actionable and realistic?
For a goal to be actionable and realistic, those accountable for the goal must expect to succeed if they take the right action. The demand for VHA services has increased with the influx of new veterans and the aging of Vietnam era veterans. In many cases, demand for services has exceeded capacity. There just aren’t enough doctors, nurses, therapists and facilities to care for the patients.
If you set impossible goals, expect failure. The failure may show up right away in the form of missed goals and demotivated employees. Or the failure may be hidden for a while by gaming the metrics. But the failure is inevitable if the goals are not actionable and realistic.
What could can leaders do to avoid making a mess with metrics?
Trust but verify. Metrics must be valid and reliable. Leaders should be trusting, but they should also audit metrics to make sure they are working.
Get experts to review your metrics. Verify metrics with other data, such as checking quality data with customer surveys. Be especially vigilant if people provide their own metrics.
Treat missed goals as a signal. It is tempting for leaders to blame poor performance on their followers. Yet, when goals are missed, they can signal a system failure.
If an employee misses a goal, don’t just reprimand, threaten or punish. Instead, trigger intelligent change. Talk about the causes of performance and help create an action plan to make a difference.
Don’t assume all the actions will be by your employees. As the leader, you may have to create a more realistic goal or provide the resources to make success possible. To fix the VHA mess, Congress should demand action by the Veterans Administration. They should also fund the employees and facilities needed for success.
Bottom Line: As a leader, your job is not done when you set goals with your team. You have to provide resources to your employees so the goals are actionable and realistic. You have to make sure the metrics are valid and reliable. And, you have to respond to missed goals with dialogue and insight. Otherwise, your metrics can make a mess of good goals.
Dedicated to Joseph W. Slade, Sr. and Dallas Wiggins U.S. Army Veterans Patients of the Hampton VA Hospital All veterans deserve the level of care these soldiers received.Goals are powerful leadership tools that focus attention and effort. Good goals go bad when their power blinds us to critical information or strategic changes.
As a leader, goal setting is an essential part of your leadership toolbox. Like any tool, you have to use goals right:
Set SMART goals. Smart goals are specific, measurable, actionable, realistic and time-bound. Part of being realistic is making sure none of your employees have too many goals.
Coordinate goals. Use management by objectives to ensure goals are coordinated between people and organizations.
Provide metrics. Create goal-specific metrics to further shape and refine behavior.
If your goals are SMART, coordinated and backed by metrics, you will have a powerful leadership tool.
With great power comes great responsibility, for Spiderman and for leaders. The very power of goal setting can create problems. In my post on Got a Goal? Get A Metric! I used a photo of my power saws to illustrate the idea of goals as powerful tools.
My gloved hand is reaching for my zip saw in this picture. I love my zip saw – it is fun, powerful and fast. I also loved those gloves. Loved, because I no longer have those gloves. A day or so after David Slade took this picture, I got careless and touched the moving blade with my gloved hand. I was not injured, but the finger tip of one of my gloves was destroyed. Goals are like my zip saw – powerful, effective and potentially dangerous.
Here are two example of goals gone bad:
Counting Basketball Passes. Watch this video carefully and attempt to follow the directions. Done? Spoiler alert: If you haven’t watched the video yet, please do so. Most people are so focused on the goal of counting basketball passes that the gorilla goes unnoticed.
In an organization, people can get so busy meeting their goals that they miss the gorilla. A sales person gets focused on meeting their quota, and customer service goes south. A plant manager focuses intently on production and cost goals, and maintenance slips. A general manager focuses on the profit goal and doesn’t notice that employees are burning out. The gorilla – poor customer service, delayed maintenance or employee burnout – can destroy the organization, but leaders do not even notice the gorilla in the room because of their laser-like focus on meeting their goals.
Climbing Mount Everest. On May 11, 1996, a number of people were attempting to fulfill their goal of climbing Mount Everest. Climbers were intensely focused on reaching the summit. When the climbers faced delays on the ascent, they ignored declining oxygen supplies and a gathering storm to push through to meet their goal. Eight people died that day on Mount Everest. Jon Krakauer blamed a number of factors for the deaths, but one powerful factor was destructive goal pursuit. Individual climbers had planned and trained for years. Deciding to turn back would have meant giving up that cherished goal. The expedition companies competed with one another for clients. They also had an intense commitment to the goal of having clients summit Everest.
Relentless pursuit of business goals can lead to death. Auto companies pursuing low costs produce unsafe cars such as the Corvair, Pinto and Explorer. Construction companies taking short cuts on safety practices to meet project deadlines. Truckers fall asleep at the wheel attempting to make just-in-time delivery goals.
In most organizations, no one dies from relentless pursuit of goals. Instead, goal focus creates short term success and long term loss. The goals are met, but the organization alienates customers, employees or vendors.
In both the basketball video and the fatal Everest climb, the power of the goal blinded participants to vital information. If goals are powerful, their power must be moderated. In other words, leaders are responsible for using goals wisely. Here are a couple of thoughts on how to limit the destructive power of goals:
Lead with principled moderation. As a leader, you need to be a rock in the storm. You have to take a principled stand. In my post on the leadership paradox of principled moderation, I suggest integrity and appropriate transparency as two non-negotiable leadership principles.
Take a look around. An antidote to the focusing power of goals is to shift your focus. Take your eyes off the goal at hand and look to the horizon. Encourage your people to do the same. Pause. Take a breath. Ask powerful questions: “Are we doing the right thing? How does this impact our customers? Employees? Community? Five years from now, will this still seem like a good idea?”
Resource properly. When people are tight on time, energy, supplies or people, they have to push harder to accomplish their goals. Pushing harder makes goal blindness more likely. The basketball video tricks most first time viewers because you have to really focus to get the count right. The Everest climbers had limited endurance and bottled oxygen to make the climb in a narrow window of time. A little more time, a few more supplies or an extra person can help you and your team avoid the tipping point of performance and avoid goal blindness.
Bottom line: Goals are powerful. Use them wisely and take precautions to avoid goal blindness. Then, you can keep your good goals from going bad.
Goals are powerful leadership tools to focus attention and effort. But goals are incomplete without a measure of success.
As a leader, goal setting is an essential part of your leadership toolbox. Like any tool, you have to use goals right:
Set SMART goals. Smart goals are specific, measurable, actionable, realistic and time-bound. Part of being realistic is making sure none of your employees have too many goals.
Coordinate goals. Use management by objectives to ensure goals are coordinated between people and organizations.
Provide metrics. Give goal-specific feedback to further shape and refine behavior. In today’s post, let’s discuss how metrics work with goals to energize behavior.
A metric puts a ruler on your goal. It provides a number or a category (yes/no) on the behavior or outcome defined by the goal. If your goal is specific, measurable and time-bound, then a metric should naturally follow.
But a metric is not just some “logical” aspect of a SMART goal. A metric provides a motivational complement to a goal. A goal should focus attention and effort to drive performance. The metric shows whether the performance meets expectations. If all is well – the metric shows the goal is being accomplished – then the person should continue their efforts.
If the metric shows all is not well – the goal is not being accomplished – then the person needs to change something. Maybe they need more effort – working harder. Maybe they need different effort – working smarter. Maybe they need better support from you as their leader – better equipment, a bigger budget, just-in-time training, better performance coaching, or whatever.
Missing a goal should trigger a cycle of intelligent change:
The initial feedback (unmet goal) . . .
should lead the employee and the leader to analyze and interpret the causes . . .
plan actions to improve performance to the goal and . . .
then follow through with the actions to improve performance.
If the change is simple and easy, one turn of the wheel may be enough. A sales person contacts more prospects and meets their sales quota. Or an operations manager schedules smaller and more frequent deliveries of stock to reduce inventory carrying costs. The simple and easy change drives improved performance, the goal is met, and all is well.
Many times, the change will not be easy and simple. For example, a general manager may miss their profitability goal or a brand manager may miss a market share goal. If the needed changes are complex or difficult, the planned actions may need to be many mini-experiments:
Mini-experiments are planned actions driven by feedback, dialogue and insight. When the mini-experiment is completed, we have another round of feedback, dialogue and insight. And another mini-experiment. The beauty of many mini-experiments is something is bound to make a difference. That’s why we call it intelligent change.
It all starts with a SMART goal supported by the right metric. If a goal provides the power – the effort and attention to drive performance – then a metric provides the measurement to guide the continued application of the power.
In my workshop, I have a number of tools. I am especially fond of power saws. I was coached to “Measure twice. Cut once.” In other words, have your ruler in place before applying the power of the saw.
Bottom line: A metric is a tool of leadership that provides a motivational complement to a goal. Just like you should not use a saw without a ruler, you should not set a goal without a metric.
Goals are powerful leadership tools. They focus attention and effort on the key accomplishments needed for organizational success. If goals are good, are more goals better? As a leader, how many goals should you set?
As a leader, goal setting is an essential part of your leadership toolbox. Like any tool, you have to use goals right:
Set SMART goals. Smart goals are specific, measurable, actionable, realistic and time-bound.
Coordinate goals. Use management by objectives to ensure goals are coordinated between people and organizations.
Provide metrics. Give goal-specific feedback to further shape and refine behavior. I will discuss metrics more in my next post.
Leadership is managing energy in yourself first and then in others. Goals help you manage energy. Goals provide a destination for efforts. They give direction and quantity for work related behaviors. If you have no goals, your own efforts will be unfocused. And if you do not set goals with your team, their efforts may be unfocused also, or their efforts may be focused on things that do not contribute to the organization’s success.
Goal setting is good, but be careful. Too many goals can backfire. The key benefit of a goal is to focus energy. More goals create more focal points. Like a busy instrument panel, too many goals can confuse and distract rather than focus attention.
So, how many goals is too many?
More than three goals is the same as no goals. When a client asks how many goals to set, I use this simple rule of thumb as a starting point.
A simple rule of thumb is better than nothing, but principles of leadership are outdated. Here are more refined ways to think about the maximum number of goals.
More goals with experience. An experienced pilot shouldn’t have trouble making sense of a plane’s control panel. An employee with years of good performance can handle more than three goals.
More goals with phased timing. If you have a complex project, a project plan might have dozens or hundreds of task goals. So long as your employee understands the project plan, the number of goals will not be an issue.
More situational goals. Some goals are relevant only in certain situations. For a retail business, you might have a SMART goal about customer wait times. If customers are not waiting, that goal is not triggered. You can have other goals about stocking or cleaning that are triggered in other situations.
In other words, the maximum number of effective goals depends on the situation your employee faces. To really know how many goals, you should have an ongoing dialogue about goals with your employees.
Goal setting. At the beginning of the performance cycle, set goals participatively. Get your employee’s sense of what is realistic.
Goal performance. While the goals are in place, keep the conversation going. Get to know their work pace and their motivations. Adjust goals as needed, whether it is the type of goal, the level or the number of goals.
Goal review. At the end of the performance cycle, evaluate performance against goals. And also evaluate the goals themselves. Ask how the goals helped or hindered performance. And be open to correcting your missteps in setting goals or supporting your employee’s performance.
Throughout the goal cycle, keep the conversation going. And, make it a dialogue. Actively listen as much as you speak.
Bottom line: Know how many goals is too many. Understand the situation each employee faces and work with them to set a realistic number of goals. And, if you have created too many goals for an employee, back off. Prioritize and consolidate goals to get the right number of goals. You will help your employees focus their attention and increase their performance.
From my series of blog posts on active listening for leaders.
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Listening in the Performance Valley
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Leaders who listen well are more effective, more persuasive and more engaging than leaders who don’t listen. Carol Wilson¹ lays out five levels of listening:
1. Interrupting
2. Sharing
3. Advising
4. Attentive Listening
5. Active Listening
We have thought about Levels 1-4 in previous posts.
Today, let’s complete the set by looking at active listening (Level 5) in more detail.
“I had the worst meeting with my boss today.”
“What happened?”
“She tore apart my financial report. I was embarrassed in front of everyone.”
“That must have been difficult.”
“You don’t know the half of it.”
“Has this happened before?”
. . .
“Why do you think she reacts that way?”
. . .
“Have you thought about what you can do?”
Active listening takes your leadership to the next level. Like attentive listening, you are focused on the other person and what they say. But you are adding more breadth and depth to the conversation. I define active listening as “the art of listening with intensity to truly hear what the other person says, knows and feels.”
The conversation about the meeting disaster gets to the heart of the issue. The other person’s feelings are validated with the reflective statement “That must have been difficult.” Causality is explored with the “Why?” question. And the other person’s problem solving is activated by asking “What can you do?”
Both attentive listening and active listening are powerful and effective tools for a leader. Both focus on the other person and help them make sense of their situation.
So what’s the difference? For me, attentive listening focuses primarily on the facts of the situation. An attentive listener asks “Who? What? Where? When?” Active listening goes beyond the facts to get to reactions and feelings. Active listening consciously explores causal factors and engages the problem solving capabilities of the other person. An active listener asks “Why? How? What’s next?”
Attentive listening focuses on the words of the other person. The active listener goes beyond just the words to notice tone, facial expression and body language. Carol Wilson describes active listening as “listening behind the words and between the words; listening to the silences; using your intuition; promoting the coachee to explore; facilitating the coachee’s self learning and awareness; making suggestions.”
If attentive listening can help shrink a performance valley, active listening is even better. When you actively listen, you have a greater opportunity to address feelings, explore causes and get the other person to solve their own problems. Then, you maximize their sense-making in the midst of change and help them get back to peak performance sooner.
Active listening is powerful and effective. That power comes from your intensity and focus. But expending that level of power can drain your battery.
Bottom line: Active listening is hard. In a classroom exercise, I ask my students to actively listen for seven minutes. Maybe one student in thirty can actively listen for seven minutes.
Don’t be discouraged if you have trouble staying in active listening mode. Like most leadership skills, you can improve your capacity for active listening with practice. If you’re new to active listening, start small. Try this mini-experiment:
With enough practice, you can achieve 50-70% active listening for an hour.
If you’re already competent at active listening, I encourage you to listen more and better. Increase your active listening capacity like a miler training for a marathon. My mini-experiment in active listening has been going for years. After every coaching session, I still do a self-evaluation of my listening. I am getting better, but I still have a way to go.
Novice or expert, practice will build your listening capacity. And, if you listen carefully, you may notice a few performance valleys shrinking.
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¹Carol Wilson, “Tools of the Trade” Training Journal, July, 2010, pp. 65-66.
Listening is a key skill for leaders. Leaders who listen well are more effective, more persuasive and more engaging than leaders who don’t listen.
Listening is especially useful when the other person is trying to make sense of change. Anticipating and adapting to change requires substantial cognitive effort – what I call sense-making. Sense-making creates a performance valley during change.
A leader who effectively listens can accelerate the other person’s sense-making. That gets them out of the performance valley quicker.
Listening requires you to be quiet and focus on the other person. Carol Wilson¹ lays out five levels of listening:
1. Interrupting
2. Sharing
3. Advising
4. Attentive Listening
5. Active Listening
For levels 1,2 and 3, you’re not listening if you’re interrupting, sharing or advising. Attentive listening and active listening are both ways to truly listen. Today, let’s look at Level 4 – attentive listening.
“I had the worst meeting with my boss today.”
“What happened?”
“She tore apart my financial report. I was embarrassed in front of everyone.”
“Who else was there?”
. . .
“What did your boss say about the report?”
With attentive listening, you focus on the other person and what they say. You notice their words and ask on-target questions. You help the other person pull their thoughts together. As Karl Weick says “How can I know what I think until I see what I say?” Attentive listening keeps them talking, helping them to know what they think with more breadth and clarity.
So, how can you listen attentively?
With attentive practice, you can become a powerful listener. And, if you listen carefully, you may notice a few performance valleys shrinking.
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¹Carol Wilson, “Tools of the Trade” Training Journal, July, 2010, pp. 65-66.
Active listening is a key skill for leaders. In a previous post on Two Steps to Active Listening, I defined active listening as “the art of listening with intensity to truly hear what the other person says, knows and feels.” Leaders who actively listen are more effective, more persuasive and more engaging than leaders who don’t actively listen. It is good to know what active listening is. It is also good to know what active listening is not. Let’s look at other ways to listen.
Carol Wilson¹ lays out five levels of listening:
2. Sharing
3. Advising
4. Attentive Listening
5. Active Listening
The first three levels don’t contain the word “listening” for good reason: When you’re interrupting, sharing or advising, you’re not listening.
Levels 4 and 5 are truly listening, and we will talk about them in a later post. Today, let’s look at levels 1, 2 and 3.
“That really didn’t go well. I am worried about . . .”
“Did you see the game last night? The officiating was awful.”
When you interrupt, you build yourself up at the other person’s expense. In effect, you are saying “Be quiet because what I have to say is more important.”
How often do you interrupt others? Maybe you are rushed, anxious or annoyed. Maybe the other person has raised a topic you want to avoid. Whatever the reason, you drain energy by stepping on their airtime. A little patience, a bit of deference and a dose of etiquette will make you a better listener and a better leader.
“My boss always takes credit for my work. It’s just not fair.”
“Yeah, he did the same thing to me. I made this killer presentation, but he just put his name on it and presented to the vice-president.”
With sharing, when someone shares their experience, then you share a similar experience. You may think you are reinforcing their experience, but you are really minimizing their unique situation. When the other person is speaking, you are focused on preparing your response. In other words, you are silent but not listening too hard.
When you appear to be listening, are you just waiting your turn? Do you value your experiences more than the experiences of the other person? Serve the other person by focusing on their story – your story can wait.
“I get really nervous when I present to the Design Group. Sometimes I shake like a leaf.”
“Try practicing in front of a mirror.”
As an accomplished professional, you have experience, expertise and insight. When someone presents you with a problem, it is easy to shift into problem solving mode.
As a problem solver, listening is critical to help you diagnose the situation so you can provide the best solution. However, it is tempting to listen only enough to figure out the problem. If your default listening mode is advising, then listening can come across as a necessary evil rather than a worthy pursuit.
Problem solving is a good thing. The problem with problem solving is we use it too much and we use it too soon. We present solutions when the other person needs dialogue. We jump to solutions instead of deep-diving issues, understanding values and exploring causality.
If someone presents you with a problem, do you quickly offer a solution? Do you listen just enough to be confident in your solution? Listen more – it will lead to better solutions. Listen longer – the other person may solve their own problem. Listen better – it will show you care.
Interrupting, sharing and advising have two common roots. The first root may be your self-confidence. You value your own experiences, insights and problem solving capability. However, your self-confidence may bulldoze the other person’s need to be heard.
The second root may be your lack of confidence in the other person. Their conversation may show immaturity. Their wisdom seems lacking. They, after all, have come to you. If you lack confidence in them, it logically follows that you will talk more so they will talk less.
Whether you suffer from too much self-confidence or too little confidence in the other person, the end result will be too little listening on your part and too much interrupting, sharing or problem solving.
The best listeners are humble. They value the other person highly. They have patience because they know the other person has important things to say. The best listeners serve by having more questions than answers. And, they would rather help the other person solve their own problems.
Notice how you listen. Notice when you shift to interrupting, sharing or problem solving. If your interruption, your story or your solution does not serve the other person, then I will give you Bob Newhart’s classic advice: stop it.
Instead, take the two steps to active listening: be quiet and value the other person. You may find the resulting dialogue leads to better insight, better solutions and a better relationship.
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¹Carol Wilson, “Tools of the Trade” Training Journal, July, 2010, pp. 65-66.
Listening skills are critical for leaders. Listening opens the channels for two way communication. And it is not enough to simply be present when others are talking. You must engage in active listening, the art of listening with intensity to truly hear what the other person says, knows and feels.
I have coached b-school students, change management clients and leadership coaching clients on how to listen better. Based on those experiences, here are two steps for active listening.
The first step to active listening is simple. Stop talking. Let the other person speak without interruption or comment from you. Surprisingly, this step is often the hardest, especially for people who are smart, driven and successful.
Sometimes we act as if silence implies consent. When someone says something wrong or they focus on unimportant aspects of the issue, we want to jump in to set things right. But you can hear without necessarily agreeing. Like a reporter interviewing politicians or a researcher gathering consumer opinions, you might not agree with what is being said, but you can stifle your impulse to speak in order to truly understand the other person’s point of view.
There is another reason to be quiet. Silence is power. In most social situations, we expect talking to fill every moment. Your silence implies personal control. Being silent means you are confident and comfortable. If you can be quiet, the other person may feel compelled to fill the uncomfortable silence.
The point of active listening is to get the other person’s perspective. To do that, you must focus on them – completely.
Use reflective listening. Repeat and paraphrase what you hear. Use phrases like “I hear you saying…” or “It sounds like…” Ask questions of clarification like “Why do you think that happened?” “When did she first say something?” or “How did that work out?” Summarize their key points. When they have given you lots of facts and reasons, try to draw out the themes. And be tentative, always checking with them to see if you understand what they are trying to say.
But it is not enough to listen to the other person’s words. You must also watch their non-verbal communication. Watch facial expressions, tone of voice and body language. Check your observations by using the phrase “You seem to feel . . .” It is especially important to notice when their words and their non-verbal communication seem to be at odds. For example, if the other person tells you they fully support a certain decision (while their eyes are downcast, their voice has no energy and their posture is slumped), follow up to see if there are some unspoken concerns.
Suppose you need to have a difficult conversation with someone. You may need to discuss a broken commitment, call out unacceptable behavior or give feedback on poor performance. While you might think talking more increases your chance of persuading them, you might be surprised by the power of active listening. The best difficult conversations follow this pattern:
Active listening is central to this difficult conversation. By being quiet and focusing on the other party, you are helping move them toward joint problem solving and commitment. Your active listening helps them process the difficult topic. You are gaining credibility by listening. And, you will actually learn their perspective, which may change your mind about the situation and the other person.
Difficult conversations require wisdom. Active listening is a great way to be wise. “Whoever restrains his words has knowledge, and he who has a cool spirit is a man of understanding.”¹
If you are like me, you sometimes struggle with difficult conversations. Active listening is a great way to fake wisdom. “Even a fool who keeps silent is considered wise; when he closes his lips, he is deemed intelligent.”²
Many people live in a cone of silence. They go through most days without being heard, without being really listened to. As a leader, you can give a few minutes of your time by actively listening to the people you lead. The benefits to them and to your organization will be worth your time.
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¹Proverbs 17:27
²Proverbs 17:28